An alumnus of The University of South Florida with a BS in Economics, I am a fourth generation Tampa native and graduate of Tampa Jesuit high school. My grandfather, Frank Llaneza, is regarded as a pioneer in the premium cigar industry. He was best known for creating and manufacturing a number of popular cigar brands in the years after the 1962 Cuban Embargo, including Hoyo de Monterrey, Punch, Bolivar, and Siglo.
I entered the financial services industry in 2008, and joined Guardian Life and Park Avenue Securities in 2012, where I was awarded the agency's first Centurion Award.
I have been featured in a number of publications, am a member of the Coastal Conservation Association, and am proud to be the 1998 graduating class representative in The Tampa Jesuit Alumni Council. I come from a family of outdoors enthusiasts, am an avid fisherman, and regularly compete in professional tournaments. I've even managed to win a few. Ask me about the fishing tournament when I won a brand new boat!
Introducing the Living Balance Sheet®
The Living Balance Sheet is an interactive web-based tool grounded on a unique philosophy that challenges traditional thinking and offers a new approach to financial decision making. It adheres to a proven process that helps clients achieve their financial goals.
Get Organized
Keeping track of finances using multiple websites, statements and piles of paperwork isn’t easy. There is a better and simpler way to see exactly what you own and what you owe.
The Living Balance Sheet provides you with a consolidated and up-to-date view of your complete financial picture. With one account you gain access to daily updates for all of your:
■ Assets ■ Liabilities ■ Insurance protection ■ Cash flow ■
With all accounts and values in one location, you always know what you have and what you’re worth.
Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Westshore Financial Group Inc is not an affiliate or subsidiary of PAS or Guardian. The Living Balance Sheet® and The Living Balance Sheet® Logo are service marks of The Guardian Life Insurance Company of America® (Guardian), New York, NY. © Copyright 2005-2023 Guardian.