Cason Parker is a 4th generation Floridian born and raised in Ormond Beach, FL. Earning his degree from the University of South Florida's Muma College of Business brought Cason to Tampa over a decade ago where he became the first person in his immediate family to achieve such an accomplishment.
Cason's life has been shaped by the compassion of others and their stories. From his neurosurgeon who saved his life as a child, to his aunt who experienced a permanent disability, to his mother who lost her father at the age of four, owned her own business, and has managed multiple medical practices. Everyone needs help getting to where they deserve to be.
I grew up in Ormond Beach, Florida and graduated from USF as a marketing major. My first job in and out of college was managing a car rental company where I received my first lessons in human psychology before realizing I had outgrown the position. This led me to seek out a role in the financial services industry. Fortunately, I soon found Westshore. One thing that I will always remember is when Stewart said, “Wherever you go, how hard you work determines your success. I can’t guarantee you immediate success, but I can guarantee you that I won’t let you fail.” This made a huge impact on my perspective and showcased the integrity embodied at Westshore. Eight years later, I can say they have held up their end of the bargain.
Having an impact on people. I love seeing and being a part of people having 'lightbulb' moments. When I can help a client with something as intimate as their finances, it is truly an honor and very fulfilling feeling.
Generosity and persistence. Every day in my early years, and even now, I had to keep my desire to serve people as well as my hunger for success at the forefront of my mind. That made a world of a difference in my life. Additionally, I have valued and built relationships. Relationships are the world's true currency. It is just as important to build relationships in life as it to build a portfolio or anything else in life worth having.
People generally have the answers to all their objectives and problems. Surprisingly, I've found the role of a financial advisor is to listen and let people come to these conclusions that they already had hidden in their mind and just needed help bringing them out in the open.
I will finish up additional industry education this year. Then I will start to build the team out by adding my first full time assistant to better serve my clients. I will continue to build my business so that I can focus on the activities, and more importantly, the people I enjoy most. Perhaps farther down the line, management, or ownership of the firm could be on the horizon, but it’s one day at a time for now